Local property brand, Selling Singapore, has revolutionised the real estate industry with its groundbreaking viral marketing techniques. Mr Nicholas Tan, the Founder of Selling Singapore, has utilised videos and social media marketing in his creative approach to property sales.

The success of Selling Singapore’s innovative methods has not only propelled his business to new heights, and has been featured in The Straits Times, The Business Times, and Lianhe Zaobao.

In recognition of these accolades, Selling Singapore proudly showcases news plaques prominently within its office. Furthermore, digital copies of the news coverage are used as sales enablement assets on the company’s website.

How did you leverage these news coverage to drive your business?

We wanted to make plaques as momentos. They have served well as motivators for our team, and as an accreditation for our achievements.

Additionally, we wanted to use the news coverage digitally to promote our business. Although there is an annual licensing cost, we found that it was money well-spent. Running digital ads with our news coverage has helped in increasing our sales by 25%.

"These ads have garnered five times more impressions and interactions on social media platforms – making the investment a well-spent one."

The digital footprint of these news coverage span across various platforms on the web, reaching much more audiences than we can do on our own effort. And so the cost to me is very small in exchange for “bragging rights” that proves our credibility to the public.

How did these news plaques help with your business reputation?

As the journalists report on us, their articles are a factual and trustworthy representation of what our company stands. Therefore, these plaques symbolise the recognition received for our achievements. It’s tested and proven for my business – if you’re a growing startup with limited resources, let your achievements speak for you.

"The effects of the recognition from our local news media last a long time in establishing our company’s credibility and build trust among current and potential customers, so why not amplify that to your benefit?"

How did these news plaques help with your business reputation?

The SPH Media Archive Sales team staff was very helpful and clear on the cost and benefits on how one can utilise the plaques and digital copies of the news coverage. Because there are so many types of options in terms of frames and materials, and even options for portrait or landscape orientation.

The team has also shared in our joy in these moments of success with heartfelt congratulations and these encouragements set the right culture which makes me want to continue working with them. The account manager who helped me with my order really gave great recommendations with the acrylic frames and helped us layout the articles to suit our website specifications, I cannot be happier with their service!